Social Media Marketing is a kind of network among people that can be used for marketing. Facebook is a good example this. Firms can create a profile and network themselves among other firms and people. This opens up a network of people allowing others to discover and find out about a firm/person. With this kind of network for a firm, more customers can be gained easily. Customer reviews are right in front of people who discover the person or firm, and these are the people that are networked. Social Media Marketing is a marketing concept that i can see a requirement for the future to be sucessfull in a market, especially an online market.
Some useful links ~
http://en.wikipedia.org/wiki/Social_media_marketing
http://www.socialmediamarketing.com/ -- case studies
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