Classmate Blogs
Tommy has a great blog on Social Media Marketing. He provides definitions of words that have to do with Social Media Marketing for clarity. This helps the readers understand his topic and points of view. But what is most impressive about his blog is his examples. Using an example with the president Obama creates a strong impact. This helps readers understand his concepts and deffinitions from a point everyone can relate to. He deffinetly shows that he has done some research to his topic and understands it. http://tommyf-tommy.blogspot.com/#!/2012/01/social-media-marketing.html
Jason has a very impressive blog on Social Media Marketing. He went the extra mile to include images. This deffinetly makes his blog more appealing and interesting. His images are easly to understand and have a color scheme that matches. Instead of just reading his blog, the images provide information about his blogs and and social media marketing. The one with comparisons to social media sites, makes it appearant who has the most users and viewers. I'd like to see more blogs like his.
http://ramul.tumblr.com/
Other Blog
The Landscaping of Social Media: Tactics vs strategy
This blog is very interesting and easy to understand. Yotes explains social media strategy and tactics in an easy understandable way by using lawn service as an example. This really takes out the confusing jargon used to explain some of the tactics and strategy of SSM. He explains the positives and negatives of keeping up with your SSM by referencing to the same with lawn service. As in hiring someone else to do the work for you or keeping up on it yourself. The post might have not go into deep detail but the blog is broad enough to get the simple understanding of what hes talking about.
http://www.socialmediaexplorer.com/social-media-marketing/tactics-vs-strategy/
Enterprise Social Networking is More Than Facebook Behind a Firewall
Solis bring social media to a different step in which is enterprise. I have never heard of this subject before and it may be on a different subject than marketing, but it still involves social media and the way it can be used for a businesses benefits. When introducing enterprise social networking, it allows the employees to collobarate among each other and have new goals and ideas come forth and overcome. This helps the business/enterprise communicate more easly than ever before. It helps employees engage in communication and experiences among the workplace. With more social networking technologies coming out, goals arent clear and neither is communication among them all the time. A leader/decision maker should be used to push it forward and make it work among the employees. This blog deffinetly brings a different aspect of Social Media that i have not thought about. It seems to be beneficial in a workplace that has many employees like an enterprise.
http://www.briansolis.com/2012/03/enterprise-social-networking/
RATINGS
Sony ericsson has a blog that talks about its phone new improvement/addition. This blog I think is a little weak and so i give a rating of C.There is not much detail about the product as in why the change is being made, when , and how it may effect the customers. The was comments left by followers that were not all so pleasing. This blog could have also made an attempt to tell of new features that may be coming out or phones/products to look forward to. This blogs post deffinetly needs more work and detail.
http://blogs.sonymobile.com/products/2011/04/13/sony-ericsson-on-android-market/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed2Fproducts+29
Rio products has an awesome blog page. I give them an A. They have post about their products and upcoming releases. The products have as much detail in them as needed. Not one thing is missed in the blogs. Customer reveiews are also available to view and so is images for showing the products. A small overview of the company is summed up at the bottom too, which helps the reader learn more about the company also. I would deffinetly subscribe to this blogging.
http://www.rioproducts.com/blog/?p=669#more-669
Bonar Custom fly Rods blog is a great example of a mom and pops shop hitting the blogs. They cover many good tactics and strategies in their blogs. The coloring of the page is nice and appealing to the eye. A summariziation of the history of the business is shown and short in length. This helps not to make the reader want to skip it. The pictures of the custom rods are high def which adds to the appealing of the blog. There are many images of all different kinds of rods that were built, this adds to the reputation of and effectiveness of his blog. I give bonar Customer Rods an A+.
http://bonarcustomflyrods.blogspot.com/
Friday, February 24, 2012
Thursday, February 9, 2012
Social Media Market Planning
The slide show i viewed had some concepts similiar to the ones of Mr.Zellers slides but also a bit more. One of the strategies that i viewed and understood was to listen, understand, and engange. This kind of strategy seems basic and makes alot of sense. This has to do less with business jargon like the other slide shows. It pretty much makes sense and can be understood from any point in my opinion. But this concept is not for planning i think. Planning has alot more involved than just this. This is more of just a concept to follow to keep social media marketing moving for a business.
The devices that are used have an emphasis placed on it unlike the other slideshows. This comes to me as a technological view of marketing social media. When it comes to planning for a social media market, technology should always be considered in my view. If more people are viewing SM sites through phones and other handheld devices, maybe a direction or plan should be made for these. Maybe like an app that can be used on a SM website, or statistics that show which platform was used and why. These could contribute to understanding the consumers and their actions towards SM and branding.
When it comes to actually planning for marketing in SM, this slideshow didn't have much value in my opinion like others. Definetly planning is important, especially for disaster. I understand that the marketer should understand, listen and reply to users/consumers, but planning maybe should be considered first. Or is actually second? This is what confuses me. If you don't plan and listen and understand about your business/firm from online social media, then would you have material to understand plan for or should a plan be made first before hitting social media. I see pro's and con's from each. How can you plan for something that you don't know what the result maybe from? Maybe a plan for disaster should be always made in social media marketing just in case, but to start in the market, maybe a simple plan can be made, and after in the pools of social media are established, than comes the complex plan. After learning and understanding the followers/users, than can a plan be made to interact with them to gain positive results in the market.
Overall i found this slideshow informative on what to focus on when using social media marketing, but deffinetly not for planning.
http://www.slideshare.net/djc1805/social-marketing-listening-and-engagement
Project Marketing Plan----
After viewing the slideshows I think what you have given us is pretty concrete. I have no considerations to give. You have included what i think is the most important in the planning which is objectives/goals, content and metrics of the plan.With the plans you have given, the marketing should be easy to follow and understand and get results. If anything that is needed, would be found during the marketing on a social media site. Then it would be incorporated into the planning.
I do think it is a good idea to solicit ideas from the students. Students may have ideas or experiences that a teacher may not have. This could help build the planning more concrete and effective. It also makes the student feel as though they have a say in what the planning, giving more motivation.
One thing i dislike about the project is what it's for. Using the business division isn't practical i think and makes the project boring. I can't emphasize on how boring it makes it. I know you give the option for students to use something else, but i think it should be mandotory. Why not just have students use their creativity and make up their own business and a product, then make them use the planning for that. This seems more fun in my opinion.
The devices that are used have an emphasis placed on it unlike the other slideshows. This comes to me as a technological view of marketing social media. When it comes to planning for a social media market, technology should always be considered in my view. If more people are viewing SM sites through phones and other handheld devices, maybe a direction or plan should be made for these. Maybe like an app that can be used on a SM website, or statistics that show which platform was used and why. These could contribute to understanding the consumers and their actions towards SM and branding.
When it comes to actually planning for marketing in SM, this slideshow didn't have much value in my opinion like others. Definetly planning is important, especially for disaster. I understand that the marketer should understand, listen and reply to users/consumers, but planning maybe should be considered first. Or is actually second? This is what confuses me. If you don't plan and listen and understand about your business/firm from online social media, then would you have material to understand plan for or should a plan be made first before hitting social media. I see pro's and con's from each. How can you plan for something that you don't know what the result maybe from? Maybe a plan for disaster should be always made in social media marketing just in case, but to start in the market, maybe a simple plan can be made, and after in the pools of social media are established, than comes the complex plan. After learning and understanding the followers/users, than can a plan be made to interact with them to gain positive results in the market.
Overall i found this slideshow informative on what to focus on when using social media marketing, but deffinetly not for planning.
http://www.slideshare.net/djc1805/social-marketing-listening-and-engagement
Project Marketing Plan----
After viewing the slideshows I think what you have given us is pretty concrete. I have no considerations to give. You have included what i think is the most important in the planning which is objectives/goals, content and metrics of the plan.With the plans you have given, the marketing should be easy to follow and understand and get results. If anything that is needed, would be found during the marketing on a social media site. Then it would be incorporated into the planning.
I do think it is a good idea to solicit ideas from the students. Students may have ideas or experiences that a teacher may not have. This could help build the planning more concrete and effective. It also makes the student feel as though they have a say in what the planning, giving more motivation.
One thing i dislike about the project is what it's for. Using the business division isn't practical i think and makes the project boring. I can't emphasize on how boring it makes it. I know you give the option for students to use something else, but i think it should be mandotory. Why not just have students use their creativity and make up their own business and a product, then make them use the planning for that. This seems more fun in my opinion.
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