Social Media Market Planning

The slide show i viewed had some concepts similiar to the ones of Mr.Zellers slides but also a bit more. One of the strategies that i viewed and understood was to listen, understand, and engange. This kind of strategy seems basic and makes alot of sense. This has to do less with business jargon like the other slide shows. It pretty much makes sense and can be understood from any point in my opinion. But this concept is not for planning i think. Planning has alot more involved than just this. This is more of just a concept to follow to keep social media marketing moving for a business.

The devices that are used have an emphasis placed on it unlike the other slideshows. This comes to me as a technological view of marketing social media. When it comes to planning for a social media market, technology should always be considered in my view. If more people are viewing SM sites through phones and other handheld devices, maybe a direction or plan should be made for these. Maybe like an app that can be used on a SM website, or statistics that show which platform was used and why. These could contribute to understanding the consumers and their actions towards SM and branding.

When it comes to actually planning for marketing in SM, this slideshow didn't have much value in my opinion like others. Definetly planning is important, especially for disaster.  I understand that the marketer should understand, listen and reply to users/consumers, but planning maybe should be considered first. Or is actually second? This is what confuses me. If you don't plan and listen and understand about your business/firm from online social media, then would you have material to understand plan for or should a plan be made first before hitting social media. I see pro's and con's from each. How can you plan for something that you don't know what the result maybe from? Maybe a plan for disaster should be always made in social media marketing just in case, but to start in the market, maybe a simple plan can be made, and after in the pools of social media are established, than comes the complex plan. After learning and understanding the followers/users, than can a plan be made to interact with them to gain positive results in the market.

Overall i found this slideshow informative on what to focus on when using social media marketing, but deffinetly not for planning.

http://www.slideshare.net/djc1805/social-marketing-listening-and-engagement

Project Marketing Plan----

After viewing the slideshows I think what you have given us is pretty concrete.  I have no considerations to give. You have included what i think is the most important in the planning which is objectives/goals, content and metrics of the plan.With the plans you have given, the marketing should be easy to follow and understand and get results. If anything that is needed, would be found during the marketing on a social media site. Then it would be incorporated into the planning.

I do think it is a good idea to solicit ideas from the students. Students may have ideas or experiences that a teacher may not have. This could help build the planning more concrete and effective. It also makes the student feel as though they have a say in what the planning, giving more motivation.

One thing i dislike about the project is what it's for. Using the business division isn't practical i think and makes the project boring. I can't emphasize on how boring it makes it. I know you give the option for students to use something else, but i think it should be mandotory. Why not just have students use their creativity and make up their own business and a product, then make them use the planning for that. This seems more fun in my opinion.