Marshall McLuhan had great views on media and its growth. He explains how media is a type of extension of a person in form of a function. If you think about this and something such as a cell phone it makes sense. A cell phone is like an extension of a person that extends the communication boundaries of themselves. Now a person can communicate miles away without even having to be near someone. Same with television. To tell someone a story verbally is not needed since it can be sent to millions of people worldwide at one time. So many examples can be given with this theory and be obvious.
In one of his quotes he tells about the power of advertising. This i have never thought of and now has come to mind as one of the strongest influences in our culture that changes us. If most advertisements on media is about a girl and a structure that attracts men, this can shape our culture into believing and applying it. Women see this and shape themselves into what is thought that men seek and men may seek this because of the thought it is norm or what is wanted. The power of advertising is tremendous. Think about products you own. How did you first hear of them? Guarentee is was through media or someone that had seen it through a type of media. Media has the power to change much of anything in a society and culture.
http://www.leaderu.com/orgs/probe/docs/mcluhan.html <Qoute
McLuhan's tetrad is an unbelievable logic. The tetrad ask questions of what does a medium enhance, obsolete, retrieve, and push to the extremes. After answering these question about a new technology or medium, it can be seen what is happening in technology. A HD 3d Tv is a good example. It enhances standard CRT tv's and graphics. This makes the standard tv's obsolete at some point. This brings back the usage of TV instead of computers all the time , especially with the 3D. When the tv was pushed to the limits the HD and 3D capabilities were invented. I can see the limit being pushed further and maybe becoming TV that appears as holograms maybe. This tetrad can make people think about what advancements have came and what can come at the same time. This tetrad can be see as a tool for technology and media enhancements and evolution.
http://en.wikipedia.org/wiki/Tetrad_of_media_effects
Tuesday, January 31, 2012
Wednesday, January 25, 2012
SMM Assignment 2
After reviewing the interviews with the group of people that use Social Media Marketing and other classmates blogs, i have found a few things they all share in common.
1. Always have fun with social media marketing. Many of the people that you social media sites do it for fun and connections. If people start to take it to seroius it becomes less fun and less people will visit it or read peoples' feeds. Firms should do the same. If they take to it to serious and put much pressure on people with their feeds and updates, people will be pushed away more and less attracted. Many of the reviews I have read state this and seems to be a basic principle to follow.
2. Keep your companies page/post updates with current news and products, but don't flood people with to much. Many firms will post updates about information that are really important, like leagues, products, news, updates, sales. Sports especially put this as a high value. They keep people update to date with stats and players just like Eva from Flat Track Derby. http://lccc-ciss-mzellers.blogspot.com/2011/07/social-media-marketing-interviews-eva.html
3. Get people to participate into the company or product. Maybe by asking them to participate in naming a product or trying for a contest. This gathers much interest. Maggie did this for one of her cupcakes and drew lots of attention. By having followers help name a cupcake they felt as if they help made it and will remember the cupcake. This provides almost a kind of attachment and feeling with the company and people, since they "sort-of" have a say in something the company does. http://lccc-ciss-mzellers.blogspot.com/2011/07/social-media-marketing-interviews_25.html
4.Do not offend people in anyway. This can be religon and polotics. The purpose is to draw in peoples interest and not push it away. This i find as a basic rule everyone should follow. I first read this in another classmates and understood it. No firms that want to attract and retain customers won't try to offend them. http://benb72.wordpress.com/
5.Provide feedback to people's questions or comments. This gives a good impression and creates people to spread the word around about you in a good manner. This can draw much attention to your site. The more attention that is drawn can lead to more sale of products, goods, or site traffic. If people don't keep up with updates or feeds, people may find them not as informational as they should be or a waste to have on there, which will lead to them being removed.
1. Always have fun with social media marketing. Many of the people that you social media sites do it for fun and connections. If people start to take it to seroius it becomes less fun and less people will visit it or read peoples' feeds. Firms should do the same. If they take to it to serious and put much pressure on people with their feeds and updates, people will be pushed away more and less attracted. Many of the reviews I have read state this and seems to be a basic principle to follow.
2. Keep your companies page/post updates with current news and products, but don't flood people with to much. Many firms will post updates about information that are really important, like leagues, products, news, updates, sales. Sports especially put this as a high value. They keep people update to date with stats and players just like Eva from Flat Track Derby. http://lccc-ciss-mzellers.blogspot.com/2011/07/social-media-marketing-interviews-eva.html
3. Get people to participate into the company or product. Maybe by asking them to participate in naming a product or trying for a contest. This gathers much interest. Maggie did this for one of her cupcakes and drew lots of attention. By having followers help name a cupcake they felt as if they help made it and will remember the cupcake. This provides almost a kind of attachment and feeling with the company and people, since they "sort-of" have a say in something the company does. http://lccc-ciss-mzellers.blogspot.com/2011/07/social-media-marketing-interviews_25.html
4.Do not offend people in anyway. This can be religon and polotics. The purpose is to draw in peoples interest and not push it away. This i find as a basic rule everyone should follow. I first read this in another classmates and understood it. No firms that want to attract and retain customers won't try to offend them. http://benb72.wordpress.com/
5.Provide feedback to people's questions or comments. This gives a good impression and creates people to spread the word around about you in a good manner. This can draw much attention to your site. The more attention that is drawn can lead to more sale of products, goods, or site traffic. If people don't keep up with updates or feeds, people may find them not as informational as they should be or a waste to have on there, which will lead to them being removed.
Sunday, January 15, 2012
Social media marketing
Social Media Marketing is a kind of network among people that can be used for marketing. Facebook is a good example this. Firms can create a profile and network themselves among other firms and people. This opens up a network of people allowing others to discover and find out about a firm/person. With this kind of network for a firm, more customers can be gained easily. Customer reviews are right in front of people who discover the person or firm, and these are the people that are networked. Social Media Marketing is a marketing concept that i can see a requirement for the future to be sucessfull in a market, especially an online market.
Some useful links ~
http://en.wikipedia.org/wiki/Social_media_marketing
http://www.socialmediamarketing.com/ -- case studies
Some useful links ~
http://en.wikipedia.org/wiki/Social_media_marketing
http://www.socialmediamarketing.com/ -- case studies
Subscribe to:
Posts (Atom)