www.bassproshops.com started off in 1971 by Johnny Morris. He created the business from traveling all over the U.S. in a uhaul picking up all kinds of fishing tackle because of lack of tackle in his city. He then sold it out of his fathers liqour store and this started Bass Pro Shops. His first marketing strategy was actually catalogs. Many people wanted catalogs to see all the selections of tackle and gear he had in stock. But eventually technology grew and soon came the internet. Now with the internet marketing has changed dramatically. Social media marketing has came into affect and changed the way marketing is today. Bass Pro Shops has taken a step into the door towards this new strategy. Bass Pro Shops has their own facebook, twitter, and google blogger accounts. We will discuss how they use these channels and how they're effective.
Bass Pro Shops uses facebook in a way i haven't seen any other businesses yet, gift cards. Anyone can purchase gift cards for Bass Pro Shops simply through facebook. This is easier than going to the store to pick one up or going to the Bass Pro Shops website when you're already on facebook. This feature easly attracts followers and increases sales. They also currently have over 1.7 million followers. Now imagine if even 5% of these followers purchased a gift card from facebook, it can be said Bass Pro Shops facebook has made them business.
Besides from the basic photos that show off many outdoor fishing and hunting scenes, they have videos on their facebook. They have videos of their products and just simple fishing videos with no advertising. These videos can attract followers and keep them on their page by keeping them entertained with these videos. With their advertising involved in videos and through the page, this can create more potential sales. If not sales, also makes the follower come back if they decide they want a product later.
Their post contain information about tackle to use during the days forecast and water condition. Also they talk about stories that involve the outdoors. Followers find this as informative and would like to read them if they are in the outdoors. This makes the business seems informative on outdoor topics and appeasing to followers. Contest are also brought up in post. This is a big attractant for followers because who wouldn't want to be in a contest for prizes. This brings many eyes to the business and potentially viewing of the website to see more detail. They have really used facebook to their advantage in gathering attention to them and followers.
Twitter is more of customer service feature for Bass Pro Shops. I see many people post issues or feedback about purchases or products and Bass Pro Shops comments back. This makes Bass Pro Shops look really good to consumers. They also inform people on sales and discounts which also points to the website and pages that contain the bargains. This can draw people into the website by people wanting to take advantage of the deals. If this information was passed through e-mails, many people wouldn't bother for many reasons. But because this is right there in front of them and safe, they will click and check out the deals. They currently have over 37 thousand followers. This is a pretty high number of followers. With this many, business should be seen as higher compared to before social media marketing.
Blogger
Bass Pro Shops blogger has an amazing background and pictures. This is really appealing to a viewers eyes and looks highly proffessional. The blog is also catagorized by outdoor hobbies, and sub catagorized from there on. This makes it really easy to find a blog if needed. Their main page has blogs about seminars and new products. This is really good to keep bloggers or followers informed about such events. Their blogging is high proffessionaly and is one of the best i've seen yet.
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