Cabelas
www.cabelas.com is a well known business for all kind of outdoor needs. They have been around since 1961. Since then alot in the business and culture of outdoors has change. Social media is one of the changes that has created a big impact. Cabelas noticed Social media as a channel that must be taken advantage of and they did. They didn't only use one way such as facebook, but many. They use facebook, twitter, and youtube.
Cabelas not only take advantage of facebook, but users also take advantage of cabelas being on it also. Cabelas facebook is loaded with information about the company. It gives details of its history, pictures of its stores, and maps. But this is not the main attract for its followers. They keep followers updated with new products, sales, information updates, events, giveaways, contests, and product testings. Product testings is something new i haven't seen anyone do yet on a social media site. With product testings, users are sure to follow the page to get their hands on products to test for free. The testers also provide feedback that go right onto the page and let other followers learn about it. The contest are not only for indviduals but also for groups. I see their are contest for all kinds of prizes, and these contest involve the outdoors and teams of people to take it on from all over the world. This kind of tactic enables cabelas to make a larger reach than before and provide people all over the world with facebook to take advantage of these contest and giveaways.
Cabelas seem to use twitter a little bit different than they do facebook, but in a positive way. Instead of keeping followers updated about contest, giveaways, products, they maintain understandment of their followers. They read followers tweets and reply to them. They also answer many questions that followers have about products and pictures. I see this as almost customer service live and easy. By providing a service like this, it gives them huge credit and great business.
Youtube
Youtube is the channel they use for showing off products. They have many videos about new products and features. They have experience and respectable people talk about a product and it's features. This is really good for followers that want to see the product in action and how it looks without just pictures. This is what the video's do, provide followers with the capabilites of seeing the product in action. This can urge followers to want to purchase these products and provide more sales to the business. They also reply to questions about the videos and keep followers happy with the feedback.
No comments:
Post a Comment