Wednesday, March 14, 2012

Week 8

HTC

I thought this youtube marketing video was pretty good. It show many of the features of the new phone that is to come. The background music is decent for the video also. It's not to loud or fast, but slow and soft, which is appealing to the ears. The colors selected, like for the font, seem to work good, because of usual color of the logos of the company match the same color. The video is also pretty quick. This makes the watching the video easy, by not having to watch a long video that might get boring after awhile. This could lead to the loss of viewers and even product sales. The ending of the video shows a link to find more information of the product, which is helpful and smart.

RED WOLF PRODUCTS


To start off , the spokesperson/speaker makes this marketing video effective. He is a quick talker but not to quick to be not understandable. He has a loud voice and keeps a good form during the video. The beginning scene is pretty cool also. This makes the company seem like they are really professional, with the digital effects. This makes the company more trustable.  The details that are given through the video are clear and straightforward. There's no information given that may confuse the viewers or make them not want to watch the rest of the video. I think this is one of the most effective and professional marketing videos I've seen yet.


Sage Fly Rod "One"



This video's strongest points for effectiveness in marketing is its clips of the rod in action, clips of the rod being built, and the speaches of the people that used it/make it. The visual effects at the beginning are professional and make the company look professional even more. The background music was also soothing and fit the video perfect. This video was another effective marketing youtube vide, and would even make me want to buy the product.

Conclusion

In conclusion I found some features of a youtube marketing video that make it effective. The background music is important. The music has to fit the video and not annoy the viewers. The spoke person, if one, has to look professional, knowledgable, and speak loud and clear. This is important when the customer needs to trust what the person is telling them about the product. The visual effects are also a plus. The more professional the visual effects, the more professional the video and the company look. A video with old technology or crappy effects, won't look appealing. Finally, a link or information about where to find out more information about the product is needed. This is important if a viewer wants to purchase the product, share it with friends, or just want to look up additional information or testimonials about it.

Tuesday, March 13, 2012

Week 7

Troutlet is a company that is all about fishing. Their facebook page is really good with information on the deals, products, and promotions. They have contest that followers can participate in to win products that range from expensive to non expensive, to new and old products. The keep their facebook up to date about once to twice every two weeks.  They have awesome pictures that followers submit and they business employees post themselves. I rank them as effective because of what they provide and keeping up to date on their posts. The main attractant to follow them is product giveaways, which no one wants to pass up, and news up the new products.

Guitar Center has a super effective page. First they have apps. This is for contest and careers within the business. These are what most people like to see in a page. But even better is their guitar lessons link. This takes you to guitar lessons on youtube. This is pretty cool if your a musician. Musicians find this handy and fun to view when their facebooking like myself. They keep up to date constantly and tell of new products and promtions. I rank they as very effective.
https://www.facebook.com/GuitarCenter

Around the corner is a bar business. Their page seems alright, but doesn't offer alot to its subscribers. It keeps people up  to date on specials and event and shares pictures of events and people. Other than this it doesn't offer much to people. It couldv'e been more attractive if they had print out coupons or games you play to get free drinks. Id rank this as the least effective out of my three choices. They could use more information like hours, dj's, food hours, and menu.
https://www.facebook.com/GuitarCenter#!/ATCcafe

Google+ and Facebook

Google+ and Facebook are closely similiar. I just setup an account with Google+ and even the layout is similiar to facebooks, except it doesn't have any of the annoying features facebook added, like the timeline. The advantage that Google+ has is its audience. I really don't know anyone that uses it, so it's aim may be more towards businesses. When their is a marketer at a company, im sure they try to make profiles on most every social media site, and google+ maybe one of them. So this may be an advantage. A big advantage is e-mail capabilities. All the recipents that are sent in gmail, are added to your google+ account. Which helps if you have a business that email's customers, alot. This enables them to follow you easier and find you quicker.  The pages on Google+ don't have apps, atleast that i couldn't find. This may be an issue if companies put out apps for features such as products listing, or games. Other than that, i see google+ as way better than facebook. It's layout maybe similiar to facebooks, but it seems cleaner and more appealing. It's not cluttered up like facebook is since it's been adding more and more annoying features.